We will never go back to the same office, industrial and shopping environments that we took for granted just a little over a year ago, according to Christian Beaudoin, senior director of research for Jones Lang LaSalle Inc. (JLL).
“After a year of research, surveys, interviews and analysis, we can state with confidence that we will never return to what most people considered ‘normal’ at the beginning of 2020. The world has evolved and accelerated in ways that will alter the course of our future and there is no going back,” Beaudoin stresses.
“So, let’s not try to get back to normal. Let’s work together to achieve conditions that are better than normal in 2021, in every aspect of how we live, work, and play.”
His colleague Mehtab Randhawa, director of industrial research for JLL, says warehouse spaces and DCs will be designed with essential workers in mind. Of course, location matters in logistics, but amenities and technology in distribution centers will increase in importance as well.
Future basic building amenities should include enhanced air handling and filtration systems, natural lighting and purified hydration filtration systems to advance employee health, she argues. Next level amenities will include fitness centers, community spaces, private relaxation rooms and outdoor access.
Randhawa also believes that in the future competitive industrial buildings will offer shuttle services to and from public transit for employees in urban areas. Some developers already are planning more purposeful integration with their surrounding communities, with projects ranging from building walking paths to offering local career training.
JLL expects ecommerce sales to hit $1.5 trillion by 2025, which will increase demand for industrial real estate by another one billion square feet. Ecommerce grew by 20% in 2020 alone, and as much as 50% of this year’s industrial leasing activity is attributed to ecommerce operations.
“With no shortage of investment capital interested in the industrial sector, the question is not so much what to build but where to build first,” JLL says. “With a focus on customer convenience and access, a sector which has already outperformed expectations can do even better in 2021.”
The markets with higher population counts and density are where JLL sees immediate existing need for last-mile facilities – the Northeast and Mid-Atlantic, Chicago, Los Angeles and San Francisco. These areas are said to have some of the lowest vacancy rates in the country and require space immediately to meet local delivery needs.
Other emerging markets may have vacancies at present, but because of rapid population growth in the near future are expected to need additional last-mile facilities. These markets include Seattle, Dallas, Houston, Atlanta and Miami.
“Beyond the immediate demand that was generated from Covid 19, it is anticipated that online order demand will be sustained as more shoppers appreciate the convenience and shopping access it offers,” the JLL researchers predict.
“The greatest opportunity for investors to capitalize on this trend will be in established markets, where populations are large and dense and where higher income households drive purchasing power.”
Another factor that has gained a higher profile is sustainability. In just nine years, industrial real estate developers will need to be serious about this subject. JLL points out that many companies already are demanding that industrial properties they use be carbon neutral no later than 2030. This includes Apple, Microsoft, Novartis, Timberland – and even JLL itself.
In 2021, smart industrial owners and managers will be taking proactive steps to reduce the carbon footprint of their properties, the researchers explain. Added pressure coming from investors, consumers and regulators will encourage companies to more closely focus on evaluating the environmental impacts of their businesses.
Reducing a facility’s carbon footprint is not easy or cheap, the researchers admit. They foresee changes such as the greater use of high-efficiency roofing and insulation, LED lighting, rooftop solar panels, wind turbines and other renewable power sources.
One way is through the optimization of carbon carbon-neutral supply chains. This can include emphasis on alternative fuel vehicles and moving operations closer together. Another way is by embracing environmentally-friendly packaging design and materials. Reusing water and recycling materials also contribute to the goal.
JLL concludes, “In 2021 the theme of sustainability will not only change the design and specification of industrial properties, but it will also be a force of change for all industrial operations. If we are to help industrial tenants achieve dramatically better environmental results by 2030, the time to start investing is now.”
